Info Austria / Eurostart Austria: The All-Austrian Tourism Information and Reservation System
نویسندگان
چکیده
tria's touristic programmes, and as a marketing organisation for the entire system and its various sub-systems (provinces, regions, resorts, businesses and other operators in the tourist industry). Within the framework of its cornmunication policy, ANT0 sees its most important role in implementing a consistent policy of high-quality ('brand name policy') for Austria. Apart from developing typically Austrian brand names, ANT0 supports all levels of tourism in the creation and . promotion of regional or business-specific brand names. By providing support in terms of organisation and information, ANT0 helps touristic operators and the regional and local tourist boards to market and promote their programmes. ANT0 consistently implements the aims it has set for itself within its very own scope of action and seeks to act as a model, stimulator and service provider in touristic marketing as such. ANTO's core responsibilities are:
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ورودعنوان ژورنال:
- Electronic Markets
دوره 6 شماره
صفحات -
تاریخ انتشار 1996